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Online Lead Generation

As every seasoned insurance agent knows, there are a lot of different ways one can find new business. Of course one of the best ways to generate new policies - and certainly one of the cheapest - is through referrals. But what if you don't have a large enough book of business to survive on referrals alone? What other channels are available to agents looking to consistently grow their book of business?

There are plenty of traditional channels through which agents may market to potential consumers: yellow pages, billboards, mailers, etc. However, many of these channels cannot accurately help you track the return on your investment. How many people saw your billboard? How many mailers ended up on the business end of the shredder or circular file without a second thought?

Not only is it important to be able to track your ROI in order to gauge the effectiveness of your marketing dollars, but it's also important to market to consumers when and where they are the most actively engaged. Just because you mailed something to a consumer does not mean they opened it. Just because someone drove past your billboard does not mean they read it. In today's world, consumers are more and more likely to turn to the internet to aid them when making major purchases like insurance, and if you are not there to assist them, there is a good chance they will sign up with one of your competitors. So how can you make sure you find these consumers?

Fortunately, there are many reputable services available to help funnel the consumers you are looking for directly to your agency. By purchasing online leads, you are able to select the type of consumers or policies that you would like to target, and from there, simply let the consumers find you. The best part is, because you pay on a per lead basis, it is easy to track your ROI to make sure you always get the most profit for your budget.

Live Transfer Auto Insurance Leads

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